Privacy Policy

This Privacy Policy explains how UMCard (“we,” “us,” “our”) collects, uses, and shares information when you visit umcard.org (the “Site”).

UMCard is a USA-focused affiliate website that publishes editorial content about real-money online poker (including “Online Poker Florida” guides), payments, game formats, bonuses/rakeback, mobile performance, and safety/responsible gambling. We are not a poker operator or payment processor. We may earn compensation when you click our affiliate links or sign up with third-party partners.

1) Who we are & what this policy covers

This policy covers information collected:

• when you browse the Site,
• when you interact with our pages, ads, and affiliate links.

It does not cover third-party sites you may visit from our links (for example, poker rooms, casinos, payment providers, or other advertisers). Those third parties control their own privacy practices.

2) What we collect

We collect limited information needed to operate the Site, measure performance, and support ads/affiliate tracking.

A) Contact details

Based on the settings provided:

• Newsletter: No
• Contact form: No
• Comments/UGC: No

So we generally do not collect your name, email address, phone number, or message content directly from you.

B) Browsing and device data (collected automatically)

When you visit the Site, we (and our service providers) may collect:

• IP address and general location (approximate, like city/region)
• Pages viewed, clicks, time on page, and link-out events
• Referrer/exit pages (for example, the page you came from)
• Device and browser data (device type, OS, browser, language, screen size)
• Identifiers tied to cookies or similar tech (cookie IDs, advertising IDs where available)

C) Cookies, pixels, and affiliate tracking data

We use cookies and similar technologies for:

• analytics measurement,
• advertising delivery and frequency capping,
• affiliate attribution (so we can understand if a click led to a sign-up or purchase).

These tools may collect:

• UTM parameters (e.g., source/medium/campaign),
• click IDs and affiliate IDs,
• conversion events (like link clicks and partner sign-ups, when reported back to us in aggregated form).

D) Sensitive information

We do not intentionally collect “sensitive” categories like Social Security numbers, precise geolocation, health information, or biometric data. If a third-party partner collects sensitive information from you, that happens on their site under their policy.

3) How we use information

We use the information we collect to:

• run, maintain, and secure the Site (including preventing abuse and fraud),
• understand what content is useful (traffic measurement and performance reporting),
• improve our guides (for example, what readers click in payment-method or bonus sections),
• personalize content where appropriate (for example, showing relevant pages),
• deliver and measure ads (including limiting repeated ads),
• attribute affiliate commissions when you click links and later convert with a partner.

4) Cookies & tracking

Cookies are small files your browser stores. Pixels and similar scripts help measure page performance, ad delivery, and affiliate attribution.

Your choices

You can control cookies in a few ways:

• Use your browser settings to block or delete cookies.
• Use private/incognito mode (may limit functionality and measurement).
• Use device-level ad settings (where available) to limit ad personalization.

“Do Not Sell or Share” and opt-out of targeted advertising

We do not sell personal information for money. However, we may share certain identifiers and browsing data with advertising/measurement partners in ways that may be considered “sale” or “sharing” under some U.S. state privacy laws.

To opt out, email us (see “Contact” below) with the subject line:
“Opt out of sale/sharing & targeted advertising”
and include the browser/device you’re using.

Global Privacy Control (GPC)

Where feasible, we treat Global Privacy Control signals as a request to opt out of “sale/sharing” and targeted advertising for that browser/device.

5) Advertising, analytics & affiliates

We use common categories of third-party tools, including:

• Analytics providers (to understand traffic and improve content),
• Advertising partners/networks (to fund the Site and measure ad performance),
• Affiliate networks and tracking platforms (to track link clicks and conversions).

When you click an outbound link, it may include an affiliate ID or tracking parameter. If you sign up or make a purchase on a partner site, we may receive a commission. This helps keep our content free.

6) Sharing of information

We may share information in these situations:

A) Service providers

We use vendors to host the Site, analyze traffic, detect abuse, and support basic operations. They access information only as needed to provide services to us.

B) Advertising and affiliate partners

We may share identifiers and browsing data (like cookie IDs, IP-derived location, and link-click events) to:

• measure ads and performance,
• cap ad frequency,
• attribute affiliate conversions.

C) Legal and compliance

We may disclose information if required by law or if needed to protect our rights, users, or the public (for example, responding to lawful requests).

No sale for money

We do not sell personal information for money. We may share information for cross-context behavioral advertising and measurement, which some laws treat as “sale” or “sharing.”

7) Your privacy rights (U.S. states)

Depending on where you live, you may have rights such as:

California (CPRA)

You may have the right to:

• know/access the personal information we collected about you,
• delete personal information (with exceptions),
• correct inaccurate personal information,
• opt out of the “sale” or “sharing” of personal information,
• opt out of targeted advertising (where applicable),
• not be discriminated against for exercising your rights.

We do not use sensitive personal information to infer characteristics, and we do not offer “limit the use of sensitive PI” controls because we do not intentionally collect or use sensitive PI in that way.

Virginia, Colorado, Connecticut, and Utah

You may have rights to:

• access and delete personal information,
• correct personal information (VA/CO/CT),
• opt out of targeted advertising,
• opt out of certain profiling (where applicable),
• appeal a denied request (VA/CO/CT).

How to exercise rights

Email us (see “Contact” below) with:

• what you’re requesting (Access / Delete / Correct / Opt out),
• the browser/device you used,
• any relevant details (approximate dates, pages visited if you know them).

Verification: We may ask you to confirm details we can match (for example, device/browser info, approximate visit dates, or cookie identifiers) so we don’t disclose data to the wrong person.

Appeals (VA/CO/CT): If we deny your request, you can appeal by emailing us with “Appeal” in the subject line and explaining why you disagree.

8) Data retention & security

Retention

We keep information only as long as needed for the purposes above. Typical ranges:

• Analytics data: up to 24 months
• Server/security logs: up to 12 months
• Affiliate click/conversion logs: typically up to 24 months (often in aggregated or pseudonymous form)

Security

We use reasonable safeguards such as HTTPS, access controls, and routine software updates. No website can guarantee perfect security, and you use the Site at your own risk.

9) Children’s privacy

The Site is intended for adults 21+ due to iGaming content. We do not knowingly collect personal information from anyone under 21. If you believe a minor provided information to us, contact us and we will take reasonable steps to delete it.

10) Third-party links & disclaimers

The Site contains links to third-party websites (including poker rooms, casinos, payment providers, and responsible gambling resources). We do not control those sites and are not responsible for their privacy practices. Please review their privacy policies before providing information.

11) Changes to this policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and revise the “Last updated” date at the top.

12) Contact

For privacy requests or questions, contact us at:
[email protected]

13) Not legal advice

This Privacy Policy is provided for general informational purposes and is not legal advice.